The other reason I chose the Diploma of Business was because of the content. The particular course I course would teach me how to manage budgets and financial plans, about recruitment and induction processes, innovative work environments, sales and marketing, project work as well as manage risks.
My greatest weakness has always been around sales and marketing and I’m really glad the course I chose will help me fill this knowledge gap and hopefully improve my sales and marketing abilities. I know many other people in business have trouble with sales and marketing and it’s because we’ve been taught and conditioned that sales and marketing is evil. That sales and marketing has no heart, even though that’s so far off from reality. Having done the sales and marketing units for the course has taught me so much and made me realise how without effective sales strategies and crafting the right message, your service or product will never be in the hands of your target market and your business, will effectively fail. So I’m really glad I learnt this and the course helped me change my perspective on sales and marketing!